Founded in 2003, we are a specialist capital raising firm focused on identifying the highest quality investment strategies for institutional investors.


Campion Capital is authorised and regulated by the Financial Conduct Authority in the UK (#230196),
FINRA (brokercheck.finra.org) in the United States (W Campion Capital LLC, CRD#: 171277)
and the South African Financial Services Board (#44722).


About Us

Campion Capital is a private company, wholly owned by the directors and staff, with offices in the United Kingdom and the United States.

The team is comprised of ten people with a wealth of experience in investment management, wealth management and capital raising. 


Since inception, the company has raised over US$ 6 billion for traditional and alternative investment funds.

We work closely with a range of institutional investors including pension funds, university endowments, family offices and wealth managers in Europe, the United States and South Africa.

What we do

  • Our primary focus is to identify the highest quality investment funds for institutional investors
  • We partner with a small handful of asset managers and act as distribution partners
  • We are remunerated by the asset managers on a success only basis
  • We work in both the public and private markets
  • We work with both conventional ‘long only’ as well as alternative/long short/hedge fund managers

What we don't do

  • We do not manage any money ourselves – we are distributors/Third Party Fund Marketers
  • We do not run a fund of funds or a fund of hedge funds
  • We are not a wealth manager
  • We do not buy individual securities
  • We do not market funds to private individuals

Delivering Value

Our objective is to provide investors with a valuable source of investment ideas by leveraging our presence and local expertise in Europe and the US where we dedicate significant resources to research.

We work exclusively with institutional investors and take substantial time to understand their demands and requirements. Our network of over 600 institutional investors in Europe, the United States and South Africa provides us with a detailed understanding of investment flows and trends and allows our research to be conducted with a focus on the most valuable investment opportunities.

Our charging structure is designed to align our interests with those of investors; We do not charge retainer fees and we are only paid by investment managers on success. This enables us to focus on identifying strategies that will be of most value to investors as opposed to focusing on arranging unnecessary meetings to meet minimum thresholds set in retainer contracts.


Investment Philosophy

We believe owner-operated businesses with depth of research, a well defined investment process, mindful of capacity and discipline in execution are best positioned to succeed over the long-term


Research Process

We employ a methodical and detailed investment process to help us identify high quality investment managers that are able to excel within their respective fields. Above all we will only partner with people that have a deep sense for integrity and with a clear passion for investing.

Our process begins by understanding the investment strategies that investors have the highest demand for and most difficulty in finding.

We subscribe to a number of databases to facilitate the initial screening process. However, our most valuable ideas are typically sourced from our network of industry contacts.

Once a number of prospects have been identified our research team focuses on a number of qualitative factors that we believe drive performance over the long-term.

Qualitative factors we seek:

  • A sensible and explainable investment philosophy
  • A detailed and methodical investment process; depth of research
  • Proof of discipline in execution; attention to capacity constraints and institutional quality operations.
  • Skin in the game- we only work with managers that have a significant proportion of their wealth invested in the strategy we want to distribute

Once a shortlist of investment firms has been identified, extensive due diligence is carried out on the firm and key individuals.

The investment committee, which is made up of three senior partners, must decide unanimously whether to approve a manager.

Institutional Strategies
for Non-US investors

Below is a list of the strategies employed by the managers we work with for non-US investors in investor-friendly and structures:

  • Concentrated US Equity Value Long Only (Based in the USA; UCITS)

  • Convertible Bonds, Long Only and Systematic (Based in the UK; UCITS)

  • European Equity Value Long Only (Based in Madrid; UCITS)

  • Japan Equity Long Only and Long/Short (Based in Japan, Hong Kong and the UK; UCITS)

  • Global Equity Long Only (Based in the USA; UCITS)

  • Global Multi-Asset (Based in the USA: UCITS)

Track Record

Vulcan Value Partners
US Large Cap - Equity Value

Total raised: $2,400,000,000

Aspect Capital
Commodity Trading Advisor

Total Raised: $800,000,000


Ferox Capital
Global Convertibles

Total Raised: $1,000,000,000

Arcus Investment
Japan All Cap - Equity Value

Total Raised: $210,000,000

Vantage Global Investments
Global Equity Long/Short

Total Raised: $ 450,000,000

Zebedee Capital
European Long/Short

Total Raised: $180,000,000

Investment Structures

European investors are subject to increasing regulatory pressure and, as such, the focus on operational infrastructure is growing. Fund taxation, liquidity and onshore structures (UCITS in the main) are all important for UK investors.

For funds interested in working with Campion Capital please contact our head of manager research, Edward Bradley-Norman (edward@campioncapital.com).

Our Team

The directors have over 100 years of combined experience. Each year we attend over 500 fund manager meetings with existing and prospective funds. All members of the team are generalists focusing on fund analysis & research, due diligence and sales.

UK Team

Will Campion (Campo) is founder and Chief Executive of Campion Capital and is a director and majority shareholder.

He spent 17 years in equity derivatives for major European and American Investment Banks. Prior to Campion Capital was Head of European equity derivatives sales at JP Morgan and Head of European derivative sales to UK institutions and hedge funds at Robert Fleming Securities.

Throughout his career Will oversaw proprietary desks trading long/short equities, warrants, options, futures, convertible bonds, credit derivatives, merger and volatility arbitrage.

Michael Baines was appointed to the board as non-executive Chairman in 2007. He is shareholder and acts as an advisor and counsel across all areas of the business.

Between 1994 and 1998, Michael was Head of risk management and deputy chairman of Robert Fleming Securities where he was also a main board director. In 2002 he became Managing Director of a US$ 3.6 Billion London-based Fund of Hedge Funds business until its sale in 2006. Since 2007 Michael has also been Chairman of Church House Investment Management, a private wealth management firm in the UK.

Over the past 25 years, he has held senior positions in asset management, securities trading and investment banking.

Michael has a BA in History from Oxford University.

Will Maydon joined Campion Capital in May 2006 and is a director and shareholder. Will is responsible for distribution of funds to a number of wealth managers, family offices, pension funds and multi-managers in the UK, South Africa and Switzerland.

Will started his career at Wise Speke (now part of Brewin Dolphin). He spent ten years managing private client, charity and trust portfolios – working closely with lawyers and accountants.

Will graduated with Honours from the University of Newcastle, is FCA registered and has the UKSIP Certificate of Investment Management, Level 3.

Ed Bradley-Norman joined Campion Capital in 2004 as part of the firm’s analyst scheme and was appointed Head of Research in 2009. He is both a director and shareholder.

His specialist areas of expertise include asset allocation for pension funds and endowments, along with quantitative research on hedge funds.

Edward graduated from the University of Oxford in 2004 with MA Honours in Philosophy, Politics and Economics and has prior experience in wealth management, proprietary trading and risk analysis. He is also CAIA certified and has completed his Series 17 and Series 24.

Magnus Graham joined Campion Capital in February 2012, bringing extensive experience in specialist asset management distribution.

He is a director and is responsible for spearheading discretionary wealth management sales. Magnus spent over 10 years at Martin Currie where he was instrumental in building their intermediary sales business.

Magnus was previously a British Army officer, serving with distinction in the Argyll and Sutherland Highlanders and a graduate of Glasgow University. He is FCA registered and holds the Investment Management Certificate.

Tom Strange joined Campion Capital in September 2008 and is a director and shareholder. Tom is responsible for the day-to-day operational and financial running of the business.

Tom has previous fund management experience with Hill Osborne Stockbrokers and holds the Chartered Institute for Securities & Investment (CISI) Certificate in Investment Management.

Tom graduated from Newcastle University in 2008 with a 1st class honours degree in Business Management, having been awarded Top Graduate - the highest final year grade - on the Business Management Degree Programme.

Tom Richards “Trich” joined Campion Capital in January 2014 as an analyst. Trich is responsible for distribution of funds within the UK, Channel Islands and Italy along with helping out on fund research and analysis. He is a shareholder in the company.

He holds the Chartered Institute for Securities & Investment (CISI) and a Certificate in Investment Management Level 4.  

He graduated with BSc honours from the University of Bristol in Geography in 2013.

Liz Paterson joined Campion Capital in June 2012. Our Office Administrator in London, Liz helps manage the firm’s operations, IT and external relations.

Prior to joining Campion Capital, Liz worked for a boutique executive search company that specialises in the luxury industry where she was responsible for research, client liaisons and support for the MD and senior consultant.

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Ollie Cornish joined Campion Capital in October 2018 as an Analyst, having spent a year working with a wealth management firm in Barcelona. His main responsibilities are fund research and analysis.

 He is currently studying for his Certificate in Investment Management Level 4.

 Ollie graduated from the University of Leeds with an LLB Honours Degree in Law.


USA Team

Nick Rawdon-Jones co-founded Campion Capital in 2003. He sits on the firm’s board of directors and is a shareholder.

In 2015 he moved to the United States to help expand the firm’s operations in North and South America. He is responsible for identifying potential investment opportunities in the USA and for expanding the firm’s relationships with institutional investors.

Nick is alumnus of Harvard Business School having completed the Program for Leadership Development, the HBS Executive MBA. He also graduated with Honours from the University of Bristol and is fluent in English, Portuguese, Spanish and Russian. He is registered with the FCA in the UK and with FINRA in the USA. Nick has the Investment Management Certificate and has completed the Series 17, Series 24 and Series 63.

Gavin Shaw joined in January 2014 to head Campion Capital’s North American business and distribution.

Gavin has 20 years of investment experience having started his career as an investment manager at Martin Currie. He then moved to equity sales with J.P. Morgan, Citi and Espirito Santo.

He has a master’s degree in economics from the University of Edinburgh and a master’s in investment analysis and research from the University of Stirling.


contact us


+44 (0) 20 7317 4433

Edward Bradley-Norman

Tom Strange

Liz Goring

Tom Richards

Ollie Cornish



+44 (0) 1865 355 522

William Campion

William Maydon

Magnus Graham

Miami, FL

+1305 440 4270

Nick Rawdon-Jones


Raleigh, NC

+1 919 590 3230

Gavin Shaw